4 Questions to Boost Your Social Media Marketing
Today, businesses of all sizes are looking to develop their social media marketing effectiveness — and with good reason: Digital platforms are constantly driving innovation the way brands are found, shared and experienced. The data speaks for itself: by 2021, the number of users of the worldwide social network is projected to hit 3.09 billion active monthly users, and global internet users spend about 136 minutes browsing social networks everyday. Many organizations responded by allocating more resources to digital marketing — technology now accounts for 29% of total marketing spending budgets, according to Gartner's recent report, and digital ad spending for 2020 is forecast at around $385 billion.
And these figures represent a double-edged sword. Consumers today, via social media, respond in real-time to goods, services and ad campaigns, generating new demands on organisations. Generating and sustaining high levels of online interaction and excitement requires clarification about the priorities and values of the company.
Successful digital strategies are not just about aesthetics or design, but are a match between what promises and delivers the brand. Asking yourself the following questions for creating your strategy:
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1. What are your goals?
In the case of entrepreneurs and niche products, the need to test ideas, increase awareness and build anticipation for new products and services can start with your social media marketing strategy. In other situations, the targets can be even more specific — boosting revenue, spreading globally, increasing real-time brand interaction, or creating leads in quality revenue.
Identify the metrics for progress, once you have set the goals. Looking to get "likes"? Would you like to spark an online discussion around a problem? Or would you like to encourage improvements in behaviour, for example, by inspiring your followers to recycle? Your marketing goals will comply with your metrics.
The sheer volume of data available will complicate this mission. Clearly defined metrics will ensure the campaign is on track, including a timetable and a budget. Not only do goals help you to evaluate your progress clearly, they will also provide you with a straightforward answer to the next question you need to ask which one is ...
2. Which platforms should we be using?
Decision taking across networks needs to be based in an appreciation of the identity and desires of the customers. Various social networks cater to different audiences, and to find out where your target market hangs online, you need to do the work. For example, on newer channels, such as TikTok or Snapchat, younger audiences can be targeted more effectively. Health and wellness brands may want to build on a more visual approach, focusing on Instagram, with their concentration on esthetics. The same principle applies to geography — WhatsApp is common in India, while you will need to rely on WeChat or Weibo if you want to reach out to people in China.
3. What is your content strategy?
Sometimes, companies have the budget, staff, partners, and ideas in place, but they haven't thought about content in detail. This leaves both revenue and goodwill on the table: One survey revealed that 46 percent of consumers reported following brands due to the inspiring content. You need to understand what kinds of content — posts, video, pictures for example — can drive interaction with your audience. Great content strategies build brand dialogue and sharing between other users.
4. Are you ready to talk with your audience — in real time?
Social networking interactions are two-way — powered by both advertisers and customers — and the company needs to prove that it responds to questions, complaints, and feedback and is engaged. Companies capturing a moment will create brand recognition and goodwill. For example, when a South African man who proposed in a KFC was recently mocked by a Twitter user, the fast-food chain responded by providing the couple with a wedding planner. Several other companies have also chipped in to help the pair, including Coca-Cola, Woolworths and Bmw, showering them with gifts and experiences.
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The social media provides the ability for brands to construct unforgettable interactions. Softhics digital, a company run by one of the writers (Mayur Sahni), once saw for the first time a tweet from someone who was moving from Manhattan to Chicago, saying she was looking for something spicy to eat. We looked back at her previous tweets, which suggested an interest in the arts. So we welcomed her to the Windy City on behalf of our client, a Chicago-based restaurant, and even shared links to some fun art events and activities all around the area. We made sure our restaurant didn't pitch prematurely. She thanked us for our tweet and asked about our restaurant, interested to know who we were.
Today, brands have a much greater opportunity (and responsibility) to encourage and connect with customers. Trusted brands are more likely to attract customers, and social media is a powerful tool for creating trust, input and confidence with your audience. By answering the above-mentioned questions, you will ensure your social plan aligns with your priorities and brings value to users.
8 reasons to use blogging to increase website traffic
A blog page has been a constant game-changer for many sites over the past years. If you are a hard thinker, then it wouldn’t take you long to realize the importance of blogging. There are many ways to increase website traffic, but blogging conquers them all almost.
People seek usefulness and convenience, and they both come with a mobile-friendly website that genuinely provides information.
If your blog comes in the searches of people and it is responsive and informational, then you are already credible. The reliability of the site increases if the blogs on it help people.
No matter if your business has a physical location or not, the thing that matters is, you cannot rely on it for recognition.
Therefore, you need to make your online presence worthy and familiar to people’s demands.
Also, the blog page will not generate traffic if the SEO is not done correctly. So, you need to get elite SEO services for your website and, ultimately, for the growth of your business.
The integration of a blog page is essential to your website regardless of the traffic you are generating currently.
As, once blogging starts to hit off, you will not even know how many people at whatever time you are helping. This is the primary reason to start blogging as people do searches anytime and every time. Therefore, you don’t want to miss out on the searches related to your business.
So, let’s end the chase and see the reasons to use blogging to increase website traffic.
8 prime reasons to add a blog page
Information seekers
A human mind seeks information from any source it can. So why not be that source and become useful to the people. Letting the secret out – you are also promoting your business by being informational.
Hence by informing people through blogging, you are making some good connections and loyal customers. Also, you are fulfilling their need for information and providing them the means of such a source.
Blogs are responsive
A blog page doesn’t have to be a source of one-priority information. Instead, you can divide it categorically.
Basically, if people are interested, then why not give them more. To take an example, an advertising business’ can also focus on providing information about a digital marketing company. Such an addition will spice up the data as now your page is open to categories like PPC services.
Boost SEO
A blog section boosts SEO as it is open to a wide variety of keywords circling across the content. Imagine how many keywords will you be targeting in many blogs?
Such a boost pulls Google in your direction, as now you are in the searching section of Google’s algorithm.
Before, you were targeting the keywords specifically related to your business. But now, you can target different related keywords on your website through blogs.
Inspiration to Act
It happens when someone points something out, you react. Similarly, on a website too, if the readers will ask in the comment section, you ought to respond.
See the fact is, the readers need information, and you are the provider, so why not take hints from them. It will definitely increase website traffic if you respond to what they are asking.
As now, your content is the top relevance for them because you wrote what they want.
Such an act of creativity will improvise what you were providing because of genuine feedbacks.
Evergreen strategy
Blogging is like a seed that can be used in different ways. You can always change the direction towards which your content is going. You can be formal to attract developed businesses.
Similarly, you can be informal to build a community online and target more audiences.
It is all up to you.
Whatever you write or even the infographics in it will only benefit you and your business to grow. Hence, blogging is the ultimate strategy that never fails to generate increased website traffic.
Keyword Compounded
The significant benefit of a blog page is you can target any keyword nearly related to your niche. It does not matter if you target a long-tail keyword as they are only helping in generating more traffic.
A blog section is the only section in your website that can have different keywords from other pages.
Remember, your ultimate goal is to become useful to your target audience and be on the first page of Google. Blogging offers both.
Constant craze
From a small influencer on social media to the largest company, they blog on a daily basis. And people are indeed crazy about getting more information.
They get attracted by the success stories, how to use stuff, and even the blogs on fictional characters.
Every website should use blogs to their advantage to interact with their customers and giving them customer-friendly services.
All it needs is a heads up.
Once your website starts doing fine in online marketing, surprise your customers with a blog page, giving them all the information about your product/service.
Use this section to create an atmosphere for the people to stay longer on your site.
All you need is a starter, have a blog page created by the designers for your website, and that’s it. Afterward, start writing amazing and engaging blogs.
Everyone aims to increase website traffic. The reasons mentioned above should be enough for you to create a blog section on your site and start blogging.
